"Tell me what you want... and I'll show you how to get it."
Typical reply from client:
"I want to lose 20 pounds fast."
My reply:
"Are you SURE that's what you want? ...If I can show you how to
lose 20 pounds REALLY fast, will that make you happy?"
They nodded their head affirmatively as their eyes lit up in
anticipation of the rapid weight loss secrets I was about to reveal...
Their face went white when I pulled out a hacksaw and started
walking towards them.... menacingly.
Not sure whether to laugh or run in sheer terror, they said,
"What the heck are you doing?"
"You said you wanted to lose 20 pounds fast. This is the
easiest, surest, most effective way I know to take 20 pounds off you FAST! In
fact, I figure that right leg of yours might even weigh 25 pounds!"
I kept walking closer and started to get into sawing position,
wielding my fast, effective and guaranteed weight loss tool...
"Bear with me because this IS quick, but sometimes it takes a
few minutes for me to cut through the bone."
By this time, my client (and I) are either completely cracking
up, or I have seriously scared the living you know what out of them, or they
just think I'm a complete lunatic... (it depends on whether I was able to keep a
straight face or not)
Finally, the light bulb goes on, and my client would see where
I was going with this:
"Okay, smart alec," I get it... I don't want to lose WEIGHT, I
want to lose FAT."
Sometimes I would be having so much fun, I would just keep on
playin'...
"But why not? This is easy, fast and guaranteed - just what
everyone wants these days... it's even better than taking a pill! Come on... let
me hack it off! You'll be my next testimonial: 'I lost 20 pounds in 5 minutes!'
Imagine what that will do for my business!"
"Very funny. I told you, I get it, I get it! I want to lose
FAT, not muscles and bones. I need my leg!
Naturally, of course, I don't always have to pull out my trusty
blade. Every once in a while... about as often as a total solar eclipse... a
client answers my question like this:
"What do I want? Tom, I want to lose 20 pounds of body fat in
the next 12 weeks. I want to do it slowly, safely and healthfully and then keep
it off permanently. I want all the fat around my hips and thighs completely gone
and I want a firm flat stomach. I want muscle all over my body while still
looking feminine. I'd like to see myself at about 16% body fat and maintain all
my muscle or gain a few pounds of lean mass if I can, especially in my arms.
This is important to me because I want to set a good example for my kids, I want
to be healthy and live to at least 90 and I want my husband to look at me and
say, "I love your body, honey," and I want to be able to *honestly* say back to
him, "me too!"
It is on these rare occasions that I know there is still
intelligent life on this planet.
If you could answer the question, "What do you want" just like
this woman did, I don't think you would ever have any difficulty reaching your
health and fitness goals... or any other goal in your life, for that matter.
This answer is what you call a very "well-formed" goal, backed
up with lots of emotional motivation-inducing "reasons why."
"I want to lose weight" is a poorly-formed goal.
"Weight" is not the same as "fat." Weight includes muscle,
bone, internal organs as well as lots and lots of water.
If you only learn ONE thing from all my newsletters, articles
and books, PLEASE learn this:
WHAT YOU REALLY WANT IS TO BURN THE FAT, WHILE KEEPING THE
MUSCLE!!!!
FAT LOSS is what you want, not weight loss.
If your body was 100% rock-solid muscle, with absolutely
nothing that jiggled (unless it was supposed to), would you care how much you
weighed?
I bet you wouldn't!
SO STOP WORSHIPPING THE SCALE AND START MEASURING YOUR BODY
COMPOSITION!
By measuring your body fat, you take the guesswork out of your
health and fitness plan and you get an accurate picture of what's really
happening in your body as a result of your diet and exercise program.
Instead of worrying about whether you are losing muscle, or
wondering if you are losing fat, you can measure it and KNOW for sure. (I always
get a good chuckle when someone tells me they're worried about losing muscle
when they don't even measure how much muscle they have!)
Instead of being confused by all the "opinions" from weight
loss and exercise "experts" who are all telling you something different, you can
MEASURE your body composition and based on the results, you can KNOW for sure
whether your program is working.
A very wise man once said,
"A single measurement is worth a thousand opinions."
So, how do you measure body fat?
Thanks to technology, there are some methods today that are so
accurate, they can tell you whether your left pinky has more fat than your right
pinky!
Unfortunately, many of them are either too expensive or they
are inaccessible, being found only in hospitals or research facilities
If you want to learn a LOT about various body fat testing
methods, refer to chapter 3 in my e-book, Burn The Fat, Feed The Muscle at
http://www.BurnTheFat.com
Instead of re-hashing it all, let me give you three quick and
easy, practical suggestions:
Suggestion 1: Have a trainer or fitness professional measure
you, if this service is available at your local health club. Sometimes, there's
a charge - usually $15 - $25, although some clubs offer the service for free to
all their members.
Suggestion 2: Purchase an Accu-measure skinfold caliper. Do a
google or yahoo search to find a reseller.
The Accumeasure was designed to allow you to measure your own
body fat in the privacy of your own home (you don't need someone else to measure
you)
Some people wonder if this is really accurate. Truth is, it's
not quite as accurate as a multi site skinfold test from an experienced tester,
but it's better than nothing. Besides, what's most important is not the
"accuracy" per se, but the reliablity and consistency of your measurements so
you can track your progress. Skinfold calipers in general are not accurate or
inaccurate, it's the person doing the test that is accurate or inaccurate.
Suggestion 3: If you have a spouse, roommate, or friend who can
measure your body fat, you can purchase a Slim Guide body fat caliper from
Creative Health Products: www.chponline.com
The Slimguide is the best inexpensive caliper available (About
$20), but it wasn't designed for you to measure your own body fat like the Accu
Measure. You'll need someone to measure you with this caliper. Other models of
body fat calipers (if you want to splurge), range from $150 to $450. (At our
health clubs, I use the electronic "SKYNDEX" caliper with the 4-site "Durnin
formula.")
The calipers come with instructions, or you can use these
formulas, which I have used and found to be very accurate:
4 Site formula for men (abdomen, suprailiac, thigh, tricep)
% fat = .29288(sum of 4 skinfolds) - 0.0005(sum of four
skinfolds squared) + 0.15845(age) - 5.76377
4-Site Formula for women (abdomen, suprailiac, thigh,
tricep)
% Fat = (.29669)(sum of 4 skinfolds) - (.00043)(Sum of four
skinfolds squared) + .02963(age) + 1.4072
[Source: Jackson A S, Pollock, M (1985) Practical assessment of
body composition. Physician Sport Med. 13: 76-90.]
Body fat percentages vary based on age and gender, but 20-25%
body fat is average for women (15-19% is ideal), while 15-20% is average for men
(10-14% is ideal). I have detailed charts for body fat charts in my e-book if
you're interested.
Once you know your body fat percentage, then weigh yourself and
record your weight and body fat on a progress chart such as the one found in my
Burn The Fat Feed The Muscle Program (a fat loss program, not a weight loss
program). This chart is how you will track your progress and "keep score."
You can calculate your lean body mass (muscle and other fat free
tissue) very easily just by crunching some numbers:
For example, if you weigh 200 pounds and you have 10% body fat
then you have 20 pounds of fat (10% of 200 = 20). That means you have a lean
body mass (LBM) of 180 pounds.
Now we're talking! With this data, you can get a really clear
picture of how your exercise and nutrition program are affecting your
physique.
Losing weight is very easy. Losing fat - and keeping it off
without losing muscle - is a much bigger challenge. If you simply wanted to lose
weight, we could just chop off your leg.
Or... (slightly less painful)... I could show you how to drop
10 - 15 pounds over the weekend just by dehydrating yourself and using natural
herbal diuretics. Bodybuilders and wrestlers do it all the time to make a weight
class. But what good would that do if it's almost all water and you're just
going to gain it all back within days?
You don't have to "throw away your scale" like many "experts"
tell you to. By all means, keep using the scale, the tape measure and even
photographs and the mirror - the more feedback the better, but body fat is where
it's at.
By the way, I recently bought a chain saw and a shiny new axe
from Home Depot, and I've been practicing my "American Psycho" and Jack
Nicholson, "The Shining" impersonations... so if you want to come to my office
any time soon for personal consultation, you'd better have the right answer to
my question, "What do you want?"
One last thing - If you found this information useful, then
you'll be interested in a new e-book I recently wrote on body fat testing,
called "How to Measure Your Body Fat In the Privacy Of Your Own Home."
Normally the retail price is $19.95, but I'm still offering it for FREE at
http://www.BurnTheFat.comwith
the purchase of my fat loss ebook, Burn The Fat, Feed The Muscle (BFFM). Won't
be available much longer. (note: BFFM is a FAT LOSS program, not a WEIGHT LOSS
program!)
Tom Venuto is a certified personal trainer, natural
bodybuilder and author of the #1 best selling diet e-book in Internet history,
"Burn the Fat, Feed The Muscle. You can get info on Tom's e-book at:
http://www.BurnTheFat.com
To get Tom's free monthly e-zine, visit www.fitren.com